ABOUT US

OUR VALUES

THESE ARE THE VALUES THAT DEFINE US.

The most powerful, world-changing technologies often meet resistance from existing institutions and caution from potential adopters. We believe ground-breaking creations require tactics as original as the technologies themselves. This is why our values drive everything we do. ‍

BOLD

We are fearless, adventurous, free, confident, and unafraid of standing out. We must be bold to push through the status quo and achieve real results.

We are BOLD in our decisions, our approach and our willingness to buck the status quo.

TRANSPARENT

We are open, honest, and trustworthy. Relationships are paramount -- with each other, with our clients, with the government, with our country, and we know that starting with a common understanding, clear and open communication, and a deep appreciation for hard facts drives trust in our work.

We are TRANSPARENT through our open, honest, and trustworthy communications and approach with everyone we work with.

OUR LEGACY

ACCOUNTABLE

We are accountable to our clients, we are accountable to our team, we are accountable to ourselves, and we are accountable to our community. We anticipate being held accountable and act accordingly. We own our failures as much as our wins, and we learn spectacularly together.

We are ACCOUNTABLE to ourselves, our team, our clients, and our community. We take ownership of our wins, our failures, and learn
spectacularly together.

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HUNGRY

We are hungry for success, both as a firm and for our clients. We are hungry to know what’s working and what isn’t—so we can adjust our strategy accordingly. And we are hungry to know how we influence outcomes within our industry.

We are HUNGRY to learn people’s stories and passions and deeply curious about what’s working, what’s not working, and how we influence the outcome within our industry.

OUR HISTORY

OUR HISTORY STARTS WITH ALBERTA GREISS BOONE— THE REAL-LIFE ROSIE THE RIVETER

In 1940, through tenacity, determination, and pure hard work, Alberta Boone purchased and ran a restaurant on the ground floor of Detroit’s General Motors Building. After the attack on Pearl Harbor in 1941, the General Motors Building became the Arsenal of Democracy’s headquarters and Alberta Boone turned her restaurant into a munitions production line. We are rooted in her legacy and working to build an Arsenal of Democracy to overcome today’s challenges.